Blue Ocean Stratagie.

The blue ocean stratggie is creating your own market. Like airplanes for example airplanes created there own market because there is not much competitiopn. Apple is another good example because there is not much that can compete with them in the industry of ipods/mp3s because ipods will win any day. And the new ipad is the hottest thing in its idustry. The blue ocean stratagie is a succesful way of making money and wiping the compition out of the game.